The Retention Playbook

The Retention Playbook We Install in Every Brand That Wants to Escape Paid Ads

If you’re tired of watching your Meta ad costs rise while your margins shrink — keep reading.

Because I’ve worked with dozens of brands doing $50K–$3M/mo…

And almost all of them hit the same wall:

Paid ads used to work.

But now? They’re unpredictable. Expensive. And brutal on margins.

Worse — they’re addictive.

Most founders I meet are stuck chasing short-term spikes… instead of building long-term profit.

That’s why we install this retention playbook in every brand we work with:

It’s a simple 3-step flywheel that turns email into a profit engine:

1. Acquisition

Grow your list with high-intent subscribers — not just emails for discounts.

2. Nurture

Educate, build desire, and guide first-time buyers through their first purchase (and beyond).

3. Repeat Buy

Turn new customers into repeat customers using post-purchase flows, upsells, and segmentation.

And once it's in place?

💥 Your paid traffic becomes more efficient.
💥 Your email drives consistent, predictable MRR.
💥 Your business stops relying on algorithm roulette.

Here’s what this looks like in real life:

Same traffic. Same product. Different backend.

The difference?

A backend system that multiplies what you already have.

See, most brands only solve the front-end…

But when we go inside a new account, we usually find:

• Abandoned carts with no logic

• Post-purchase flows that don’t exist

• Welcome emails that say “Hey!” and do nothing else

• Zero segmentation

• Campaigns going out to everyone

No wonder they’re hooked on paid.

You don’t have a retention problem — you just don’t have a system.

Want this in your backend?

This is the exact playbook we install in every brand we work with — and it's why our clients grow MRR by 35% or more in 45 days, without increasing ad spend.

We’ll map this out for your brand in 15 minutes. No fluff. Just ROI.

 Adrian Manzano
Founder, Inbox Rebel
We help eCom brands scale profitably — one email at a time.