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The $100k Email Leak

The $100k Email Leak Hiding in Your Klaviyo Account (And How to Find It in 10 Minutes)

Most brands have no idea they're bleeding revenue in real time.

If you’re running an E-commerce brand that does $ 50,000/month or more…

There’s a HIGH chance you’re leaking tens of thousands of dollars (even hundreds of thousands) inside your Klaviyo account right now – and you don’t even know it.

How do I know?

Because I’ve audited dozens of Klaviyo accounts across 6–8 figure brands…

And in nearly every one, I’ve found the same problem:

Revenue-draining email flows that look “done” on the surface… but are barely functioning under the hood.

Here’s a real example:

One brand I worked with was doing $60K/month. They were using Klaviyo. They had flows. They were even working with a well-known agency before we stepped in.

But once we got under the hood?

Their Welcome Flow had just 2 emails — no product offer, no real CTA
No post-purchase automation whatsoever.
Their Abandoned Checkout flow wasn’t excluding recent buyers.
Campaigns were blasted to the entire list, including cold subscribers.
No segments. No exclusions. No dynamic blocks.

If you’re running an E-commerce brand that does $ 50,000/month or more…

There’s a HIGH chance you’re leaking tens of thousands of dollars (even hundreds of thousands) inside your Klaviyo account right now – and you don’t even know it.

How do I know?

Because I’ve audited dozens of Klaviyo accounts across 6–8 figure brands…

And in nearly every one, I’ve found the same problem:

Revenue-draining email flows that look “done” on the surface… but are barely functioning under the hood.
Here’s a real example:

One brand I worked with was doing $60K/month. They were using Klaviyo. They had flows. They were even working with a well-known agency before we stepped in.
But once we got under the hood?
- Their Welcome Flow had just 2 emails — no product offer, no real CTA.
- No post-purchase automation whatsoever.
- Their Abandoned Checkout flow wasn’t excluding recent buyers.
- Campaigns were blasted to the entire list, including cold subscribers.
- No segments. No exclusions. No dynamic blocks.
- RPR (Revenue Per Recipient)? A painful $0.29.

After 2 weeks of cleaning up those flows?

RPR went from $0.29 → $2.41.

That’s a $100,000+ annual lift from what looked like a “working” email setup.

And here’s the scary part:

Most brands don’t even question it.

“Yeah, we’ve got flows running.”

“Yeah, we send out campaigns every week.”

Cool. But is it working? Is it optimized?

Or are you just checking a box?

Here’s what I see over and over again:

Flows that haven’t been touched in months (or years)
Missing logic (like not excluding recent purchasers)
Generic campaigns sent to the entire list
Pop-ups that capture emails but don’t convert
No segmentation, no personalization, no real retention system

And the result?

👉 You lose the highest-margin revenue channel in your business.
👉 You become dependent on paid ads to grow.
👉 You stall out — and wonder why you can’t scale past $500K/month.

I call this the Email Leak Effect.

It happens when brands grow fast, hire a random agency or freelancer, and “set and forget” their backend.